TOPIMPRINT is the industry leader in dice manufacturing and tabletop game products, and innovations and new product development are major parts of the company’s work. New dice and tabletop game products are made to meet the needs and wants of the market, as well as to increase the company’s competitiveness.
Our product development follows one principal: listening to the consumers to produce products that meet market demands and achieve customer goals.
Based on these principles, we develop new dice and table game products using the following steps:
Step 1: New Product Design
Conceiving new ideas for dice and tabletop games is not a fantasy for us, but a reality that centers around creative thinking. Coming up with new product ideas includes two ways of thinking: one is allowing people’s imagination to wander based on the various pieces of information obtained and putting forward preliminary ideas. The second is considering what kinds of role-playing game products the market needs as well as the products’ development trends, and then putting forward specific product ideas. We believe that new ideas are the result of combining information and human creativity. Many different initial concepts can help form the vision for the new RPG or tabletop game product, but the mature idea must fulfil two requirements: the idea should be very strange and unique, and it should be feasible technically and economically. A plan that cannot be executed is one that is imaginary.
Step 2: Screening New Products
Screening is when potential scenarios and feasibility for a new product are analyzed. The purpose of the screening stage is not to accept or try to polish the idea, but to determine whether the idea is consistent with the statement of the business. Screening also ensures that carrying out the idea is both rational and feasible. The process seeks to not abandon a promising idea and lose potential success in the board game, family game, playing card game, and RPG markets, and to not select a product idea that has no development value. This could lead to rushing the product into production, and ultimately, failure.
Step 3: Prepare New Product Plan
Preparing a plan for the new tabletop game product involves specifying economic indicators, technical performance, and the necessary parameters of development based on the selected scenario. The plan should also include the investment scale, profit analysis, the target market of product development, the technical/principal requirements of the design, and the implantation scheme of a new product development plan, just to name a few. Creating the product development plan requires decision-making making skills, in addition to the cooperation of business leaders, professional and technical personnel, and managers at each of the companies involved.
Step 4: Clarifying the New Product Design
This is an important stage in bringing the new idea into reality in terms of technology and the economy. Creative work is essential to understanding the specific performance requirements that the RPG and game users are demanding for the new product design. The design directly affects the function, quality, cost, and competitiveness of products and should have a clear purpose, consideration for customers, and attention to mastering the competitive advantage.
Step 5: Trial Production of New Products
This is the process of creating a prototype that is in accordance with the technological model one metal dice, and it includes process preparation, sample preparation, and small batch trial production of the new products. The trial production is also a test of the feasibility of a design; it is one thing to have a design, and it is another thing to try out the physical tabletop game accessary or board game. This is significant, because without trial production, the goal of new product development is not met, and this could lead to failure.
Step 6: New Product Evaluation.
After the trial production of the new products, it is important to evaluate the results by conducting a comprehensive test that analyzes the obtained information in terms of technology and the economy. The evaluation of new products is not only conducive to improving the product design and eliminating potential risks but can help to avoid huge loses that could be caused by mass production. It mainly includes testing the technical performance and evaluating the product’s economic benefit.
Step 7: Trial Sale of New Products
Trial sale is the actual market experiment of new products but in a limited scope. Through our trial sales, we can see whether consumers are willing to buy our dice, tabletop, and other game products once they are formally put onto the market. Under changing market conditions, decisions and measures should be made before the product enters the market. A trial sale is necessary and feasible and can play an obvious role in new product development. First, we can test different types of data and materials for the product marketing more reliably; second, we can choose the best combination mode or sales strategy according to the changing trends in the market. We can then make decisions on quantity and the development scale of formal product launches.
Step 8: Commercial Commissioning
This includes the formal mass production and sales of the new RPG metal dice and game products. Before deciding on the product’s commercial launch and making full preparations of production technology and resources, it is also necessary to plan comprehensively. The planning should include preparation for time, region, marketing channels, sales objects, coordination of sales strategies and sales services before the products are put into the market.
The Frequency of TOPIMPRINT New Product Releases and Development
Generally speaking, if we can reach the eighth stop of new product development, we can confirm that the product has completed our company’s development process. The goal of our development process is to ensure that every new product will be as effective as possible for consumers. When implementing the standardized new product development process, we have also worked on perfecting our release process. Before 2018, our frequency of new product development was one every quarter. Since 2019, the speed of new product development has significantly improved; we can now release new products monthly. With this advantage, we at TOPIMPRINT hope that more customers looking for card, family, metal dice, and RPG games and products will support our company in this win-win cooperation.